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Research papers

A model to forecast the demand for a new telephone service

This paper describes a large-scale investment in a new business telephone exchange service, called Centrex, under consideration by British Telecom pic in the UK, and the work undertaken to forecast the effect of introducing the product.

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Peter Shewey, Mick Roberts, Paul Mullen
October 26, 1987
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Citation

Shewey, Roberts and Mullen (1987a, October 26). A model to forecast the demand for a new telephone service. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-model-to-forecast-the-demand-for-a-new-telephone-service